The
internet has come a long way in the past two decades. Recently, we’ve
seen a surge in quality among many small or local business websites.
A quality site empowers small to medium sized businesses to take on
the bigger players. At the same time, several websites have become
out dated and have lost their attractiveness and/or functionality
because of their reluctance to follow the most recent trends. We
understand the reluctance when you don’t have access to someone you
can trust to properly update and maintain your site.
Your
online customers can easily make out if your website looks outdated
or doesn’t offer a satisfactory experience. A
good way to test your web site to make sure it is up-to-date is see
how it displays on your smart phone. Do
you like the way your business looks on your phone? If you’re your
answer in no, you can be sure your customers won’t like it either!
Website Not Optimized
In
today’s connected world, the majority of people access websites
with their smart phones. If a web site is slow loading or seems
disproportionate on a smartphone, it means it has not been optimized
for mobile phones.
This can cost you customers.
Unclear Message
If
the site is not displaying properly on a mobile device, your online
visitors will only be on your site for a brief while. So, it’s
vital that you make sure you get the message about your products and
services across quickly in the most effective way. If you are not
able to provide the information quickly and obviously, visitors will
simply click away to another website. To avoid losing visitors make
sure the main page contains all the essential navigation and
functionality and the message is in plain and easy terms. If you feel
your website is appropriately designed, you may still ask for a
second opinion from close friends who will be more honest in their
review of your website. Also,
have it tested on multiple devices as well as browsers.
Difficult to Navigate
The
website should be simple to navigate. The visitors must not ever get
‘stuck’ in some part of the web site and find it difficult to go
back. The navigation bar is typically towards the top of the web
site. It should offer the user easy navigation.
If
your web site is well navigable, customers will spend more time on
it, and this increases their visit duration, which can result in
increased business conversions or product purchases.
Doesn’t Look Fashionable
It
will be obvious to your visitors if your web site is outdated. To
remain competitive in the online market, your site should look
current and have updated information. It’s best to seek the
unbiased opinion of your friends. This can offer you some valuable
insight into what should be done to make it more appealing.
Poor Conversion Rate
When
a potential client visits your web site, you are likely hoping they
engage in some kind of activity such as responding to a
Call-to-Action (CTA), submit a query form, sign up for a newsletter,
purchase a product or perform some sales related action. If you’re
obtaining less response and your conversion rate is on the decline,
then there’s cause for concern. It implies that your web site isn’t
providing the client what they are wanting to find or it just
doesn’t have the attractiveness of your competitor’s sites. Once
you’re aware that something is wrong and it’s have a negative
impact on your conversion rates, it’s time to seriously consider
a website
redesign.
Lots of Bling
Make
sure that the site doesn’t have too many bells and whistles. Too
many graphics, pop ups or scripts don’t impress your visitors, it
just slows down your web site and drives visitors away.
It’s
much better to have a simple but optimized website. It loads faster
and conveys the message to the web visitors without any further
hiccups.
For
a free professional website design evaluation contact us today:
214-432-1608
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