How
do online customers use the internet? It’s an easy question, however a question
many small-business owners forget to address while working on their website.
Far too
often, web design firms get so focused on the latest tech
innovations they lose sight of the basic and often simple needs and
expectations of their potential customers.
From ipads
and smartphones to oversized video display units and laptops, how do you
deliver your message to your customer online today? Is the site easy to
understand and easy to navigate?
If you have a
website, you must have some kind of metrics or analytic programs available to
you. This is a easy way of tracking visitors on your website, as well as an
additional feature offered by most applications to review browser
information. This gives you reliable insight into what internet browsers and
operating structures your clients use and what they see on the screen set on
their monitors. These analytics can assist you in making a decision to
upgrade your site to deliver content that displays properly regardless of the
device being used to access your site.
Mobile Friendly
When your
website is visited on a mobile web browser, how does it look? Does the
information you want to deliver visible without having to move their screen?
Here are a couple of things to bear in mind while thinking about the
effectiveness of your website.
The first
thing to remember is that photo-heavy websites take longer to down load on
mobile phones. The second one is that flash animation can’t be properly
displayed on all phones.
However, you
don’t have to sacrifice special features on your business website, but you may
want to discuss with your website developer ways to create the responsive
design version of the
site for your mobile audience. With studies showing some 60% of internet
searches now being done on a wide variety of mobile devices, proper display of
the site to those visitors is crucial and simply can’t be ignored.
Print style
Most websites
built before about 2012 were designed with features meant to work well on a
desktop or a laptop screen, including being able to print out relevant parts of
the site. But with the huge growth of mobile internet, and the fact that mobile
may involve a wide range of platforms, with updating the site many people in
your target market may find no way to print your pages or articles. This is a
simple fix but may be an expensive mistake if not addressed. You may want to
provide this option if you have details on your site that clients
would want to print. This is a feature important to many types of online
businesses such as magazines, restaurants displaying menus, educational and
informative site and often just basic information about you or your products
and services.
User Style
You may have
intended to have website convey a certain look and feel, but consider this: how
many different devices are visiting your website and not being able to
experience that look and feel you intended when the site was first built?
There could be a large portion of your target market not getting what you
wanted them to have resulting in the loss of potential sales all due to a
simple upgrade.
Ease of Use
A lot of
online sales is about showing your clients that you understand them and are
flexible to their needs. Begin that conversation by giving your audience a
solid user experience by making you’re pages display properly. Font styles can
be a great place to start. Provide users with a simple and obvious way to
increase the size of your font to make reading content easier for them.
Upgrading
your site shouldn’t be expensive or a daunting prospect for you. No matter the
cost of updating the site, NOT upgrading and failing to show what your
customers expect to see is likely to cost far more in lost sales.
Contact us today
at 214-432-1608 or complete our free online quote
form.
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