The internet has come a long way in the past two decades.
Recently, we’ve seen a surge in quality among many small or local business
websites. A quality site empowers small to medium sized businesses to take on
the bigger players. At the same time, several websites have become out dated
and have lost their attractiveness and/or functionality because of their
reluctance to follow the most recent trends. We understand the reluctance when
you don’t have access to someone you can trust to properly update and maintain
your site.
Your online customers can easily make out if your website looks outdated
or doesn’t offer a satisfactory experience. A good way to test your web site to make sure it is up-to-date is see how
it displays on your smart phone. Do you like the way your business
looks on your phone? If you’re your answer in no, you can be sure your
customers won’t like it either!
Website Not Optimized
In today’s connected world, the majority of people access websites with
their smart phones. If a web site is slow loading or seems disproportionate on
a smartphone, it means it has not been optimized for
mobile phones. This can cost you customers.
Unclear Message
If the site is not displaying properly on a mobile device, your online
visitors will only be on your site for a brief while. So, it’s vital that you
make sure you get the message about your products and services across quickly
in the most effective way. If you are not able to provide the information
quickly and obviously, visitors will simply click away to another website. To
avoid losing visitors make sure the main page contains all the essential
navigation and functionality and the message is in plain and easy terms. If you
feel your website is appropriately designed, you may still ask for a second
opinion from close friends who will be more honest in their review of your
website. Also, have it tested on
multiple devices as well as browsers.
Difficult to Navigate
The website should be simple to navigate. The visitors must not ever get
‘stuck’ in some part of the web site and find it difficult to go back. The
navigation bar is typically towards the top of the web site. It should offer
the user easy navigation.
If your web site is well navigable, customers will spend more time on it,
and this increases their visit duration, which can result in increased business
conversions or product purchases.
Doesn’t Look
Fashionable
It will be obvious to your visitors if your web site is outdated. To
remain competitive in the online market, your site should look current and have
updated information. It’s best to seek the unbiased opinion of your friends.
This can offer you some valuable insight into what should be done to make it more
appealing.
Poor Conversion Rate
When a potential client visits your web site, you are likely hoping they
engage in some kind of activity such as responding to a Call-to-Action (CTA),
submit a query form, sign up for a newsletter, purchase a product or perform
some sales related action. If you’re obtaining less response and your
conversion rate is on the decline, then there’s cause for concern. It implies
that your web site isn’t providing the client what they are wanting to
find or it just doesn’t have the attractiveness of your competitor’s sites.
Once you’re aware that something is wrong and it’s have a negative impact on
your conversion rates, it’s time to seriously consider a website redesign.
Lots of Bling
Make sure that the site doesn’t have too many bells and whistles. Too many
graphics, pop ups or scripts don’t impress your visitors, it just slows down
your web site and drives visitors away.
It’s much better to have a simple but optimized website. It loads faster
and conveys the message to the web visitors without any further hiccups.
For a free professional website
design evaluation contact us today: 214-432-1608
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